Articles, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contain new perspectives, empirical results, and research methods, as well as careful analyses of how well consumers' needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity. Paul Campos is professor of law at the University of Colorado and the author of several books, including The Obesity Myth, Dont Go to Law School (Unless). Published quarterly, peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. The journal serves a growing interest group and illustrates the contribution of marketing in the legal and regulatory venue. Journal of Public Policy & Marketing publishes thoughtful articles on how marketing practice shapes and is shaped by societally important factors, such as ecology, safety, health, consumer vulnerability, deregulation, privacy, and the legal and regulatory environments.
0 Comments
Leave a Reply. |